EXPRESSLOOT COOKIES AND TRACKING POLICY
Introduction
When you visit or access our website(s), or when you interact or engage with our content (“Service”), we use (and may authorize third parties to use) web beacons, cookies, pixel tags, scripts, tags, API and other technologies ("Tracking Technologies").
This is explained in this policy (the “Cookies and Tracking Policy”) which is a part of our Privacy Policy.
The Tracking Technologies allow us to automatically collect information about you and your online behavior in order to enhance your navigation on our Service, improve our Service performance and customize your experience on our Service.
We may also use this information to collect statistics about the usage of our Service, perform analytics, and to deliver content which is tailored to your interests and administer services to our users, advertisers, publishers, customers and partners.
We also allow third parties to collect information about you through Tracking Technologies (please refer to data protection policy).
What are cookies?
Cookies are small text files (composed only of letters and numbers) that a web server places on your computer or mobile device when you visit a webpage. When used, the cookie can help make our Services more user-friendly, for example by remembering your language preferences and settings. You can find more information about cookies at www.allaboutcookies.org.
Cookies are widely used in order to make websites work in an efficient way. The use of cookies allows you to navigate between pages efficiently. Cookies remember your preferences, and make the interaction between you and the Services smoother and more efficient.
Cookies originate from two types of sources: first party and third party. The classification whether a cookie is 'first' or 'third' party refers to the internet domain that is placing the cookie.
- First-party cookies are those set by a website that is being visited by the user at the applicable time.
- Third-party cookies are cookies that are set by a domain other than that of the site being visited by the user. If a user visits a website and another entity sets a cookie through that site this would be a third party cookie.
What type of data we collect?
Facebook Analytics
Facebook uses cookies when you share content from our website on Facebook. We also use Facebook Analytics to understand how our Facebook page and our website are being used and to optimize Facebook user activities based on users interacting with our Facebook content.
User data in its entirety is anonymous. Any information generated by these cookies will be used in accordance with our Privacy Policy, this Cookies and Tracking Policy, and Facebook's privacy policy and Cookies and Tracking Policy.
If you wish to Opt-out of our Facebook Analytics usage, you may use your browser options as specified in "how to manage your cookies settings and opting-out" or change the options through your Facebook settings.
Google Analytics
The Website uses Google Analytics cookies. These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies do not collect information that identifies you. All the information that these cookies collect is anonymous and is only used to improve how the Website works.
Information collected by the Google Analytics cookies will be transmitted to and stored by Google on servers in the United States of America in accordance with its privacy practices. To see an overview of privacy at Google and how this applies to Google Analytics, please click here.
If you wish to Opt-out of our Google Analytics usage, you may download the browser plugin “Google Analytics Opt-out Browser Add-on” here which is compatible with your web browser.
AdRoll
AdRoll is a tool used for retargeting purposes in order to better adjust our Services and Site to your needs, as well as to bring your attention to our products and Services that we know might interest you. AdRoll also lets us measure and analyze the number and length of visits to our Site.
If you wish to Opt-out of AdRoll Re-Targetting, click here and follow the directions in the linked website.
Storing Tracking Technologies
We store Tracking Technologies when you visit or access our Services (typically, when you are visiting our websites) – these are called "First Party Tracking Technologies". In addition, Tracking Technologies are stored by other third parties (for example our analytics service providers, business partners and advertisers) who run content on our Services – these are called "Third Party Tracking Technologies".
Both types of Tracking Technologies may be stored either for the duration of your visit on our Services or for repeat visits.
What types of Tracking Technologies do we use?
There are five main types of Tracking Technologies:
- Strictly necessary Tracking Technologies – These Tracking Technologies are essential to enable you to navigate around and use the features of our Services, or to provide a service requested by you (such as your username). We do not need to obtain your consent in order to use these Tracking Technologies. These Tracking Technologies can be used for security and integrity reasons - for example to detect violation of our policies and for support or security features.
- Functionality Tracking Technologies – These Tracking Technologies allow our Services to remember choices you make (such as your language) and provide enhanced and personalized features. For example, these Tracking Technologies are used for authentication (to remember when you are logged-in) and support other features of our Services.
- Performance Tracking Technologies – These Tracking Technologies collect information about your online activity (for example the duration of your visit on our Services), including behavioral data and content engagement metrics. These Tracking Technologies are used for analytics, research and to perform statistics (based on aggregated information).
- Social media Tracking Technologies – Our website includes social media features, such as the Facebook "Like" or "Share" buttons, or third party log-in services. These features are either hosted by a third party or hosted directly on our Services. Your interactions with these features are governed by the privacy statement of the company providing these features.
Below are the cookies you can find on our Services:
| Tracking Technologies | Type | Purpose |
|---|---|---|
| Analytics Cookies | First party Tracking Technology | Performance Tracking Technologies These Tracking Technologies are used to collect information regarding how you interact with the content on our Services, attribution purposes (for example, the referral URL), etc. We use the information to compile reports, calculate the revenues due to us and, help us improve the Services and to offer personalized products and content. |
| Facebook Cookies | Third party Tracking Technology | Performance cookie Cookies enable Facebook to offer the Facebook Products to you and to understand the information they receive about you, including information about your use of other websites and apps, whether or not you are registered or logged in. Cookies and Tracking Policy |
| Google Analytics | Third party Tracking Technology | Performance cookie This cookie is used to collect information about how visitors use our Platform. We use the information to compile reports and to help us improve the Platform. The cookies collect information in an anonymous form, including the number of visitors to the Platform, where visitors have come to the Platform from and the pages they visited. Privacy Policy |
| Adroll | Third party Tracking Technology | Performance cookie This tracking cookie is used for used to gather analytics for the provision of more relevant ads. Privacy Policy |
How to manage your cookie settings and Opting-Out
Please note that we do not recognize or respond to automated browser signals regarding Tracking Technologies, including "Do Not Track" requests.
There are various ways in which you can manage and control your cookie settings. Please remember that, by deleting or blocking cookies, some of the features of the Services may not work properly or as effectively.
- “Do not track” or “privacy mode” is a function that allows website users to opt out of being tracked by websites for any purpose including the use of analytics services, advertising networks and social platforms.
Do not track options are available in a few browsers including:If you have enabled the “do not track” function on your browser, you will not be tracked, but this may impair your use of our website or interface. This is in addition to you opting-out of the aggregation and analysis of data for the website and booking interface's statistics.
- Turning off cookies via your web browser
Most web browsers will provide you with some general information about cookies, enable you to see what cookies are stored on your device, allow you to delete them all or on an individual basis, and enable you to block or allow cookies for all websites or individually selected websites. You can also normally turn off third party cookies separately. Please note that the settings offered by a browser or device often only apply to that particular browser or device. - Information about cookies is usually found in the "Help" section of the web browser. Below are some links to some commonly used web browsers:
If you wish to opt out of interest-based and behavioral advertising click http://preferences-mgr.truste.com (if you are located in the European Union click http://www.youronlinechoices.eu or you can also visit http://www.networkadvertising.org
Updates to our Policy
We update our Cookies Policy from time to time, if we introduce a new cookie or tracking tool which processes new information or wish to process the information collected by your cookies and tracing tools in a new manner, we shall notify you and ask you to consent to this updated processing or new cookie or tracking tool.